On May 6, 2013, Fox aired a tour documentary, with a documentary DVD being released the following day. Beginning on November 14 in Mexico City, the tour visited Toronto (Canada), Stockholm (Sweden), Paris (France), Berlin (Germany), London (UK) and ended on November 20 in New York City (United States). Fans and members of the international press (150 journalists representing 82 countries) were invited aboard a chartered Boeing 777 twinjet to every venue. She performed seven concerts in seven days, each in a different city in North America and Europe. On November 14, Rihanna embarked on a seven-date promotional tour for Unapologetic titled the 777 Tour. вЂњJumpвЂќ was issued to Australian radio on Januas the fifth single in Australia and seventh overall. The songвЂ™s accompanying music video was released to VEVO on November 15, 2013. вЂњWhat NowвЂќ officially impacted US rhythmic radio on Septemand later impacted on Top 40/Mainstream radio on October 1, 2013. On August 29, 2013, a promotional digital remixes EP of вЂњWhat NowвЂќ was released exclusively to Beatport. The single also appeared on the singles charts of France, United Kingdom and Belgium. вЂњ What NowвЂќ was released as the sixth single from the album in selected countries it has peaked at number 21 and 13 in Australia and New Zealand respectively. Upon the release of Unapologetic, the song charted at number one on the US Billboard Hot Dance Club Songs chart and number seven on the UK Dance Chart. вЂњRight NowвЂќ was released as the fifth single from the album and was sent to contemporary hit radio in the United States on May 28, 2013. In addition to its chart performance, it also peaked at number 14 on the US Hot R&B/Hip-Hop Songs due to strong digital downloads. The song peaked at number 55 on the US Billboard Hot 100 and number 17 on the R&B Chart in the UK. вЂњLoveeeeeee SongвЂќ was released as the fourth single on Apand impacted on urban radio stations in the United Kingdom. On October 2, 2013, an accompanying music video was released to RihannaвЂ™s official Vevo account after several delays. A remix of вЂњPour It UpвЂќ was later distributed with rap verses from American rappers Young Jeezy, Rick Ross, Juicy J, and T.I. It also made appearances in other countries such as Canada, France and the UK. вЂњPour It UpвЂќ additionally charted on multiple sub-charts in the country including number one and six on the Hot R&B/Hip-Hop Airplay and Hot R&B/Hip-Hop Songs charts, and number 47 on the Hot Dance Club Songs chart. The song debuted on the US Billboard Hot 100 at number 90, eventually reaching a top twenty peak of number 19. вЂњ Pour It UpвЂќ was solicited to urban radio as the albumвЂ™s third single in the United States on January 8, 2013. Furthermore, it reached number one in Canada, Czech Republic and Denmark, while also topping the US Pop Songs chart. The song reached the top five of twenty-four countries worldwide including number four in the UK and number three on the US Billbard Hot 100, becoming RihannaвЂ™s twenty-fourth top ten on the latter chart, thus passing Whitney HoustonвЂ™s tally of 23 top ten songs. The songвЂ™s accompanying music video was released on Februvia E! and then to VEVO the following day. вЂњ StayвЂњ, which features guest vocals by American recording artist Mikky Ekko was released as the second international single from the album on January 28, 2013. The song also topped the charts in eighteen other countries worldwide including Austria, Canada, France, Germany, and the United Kingdom. вЂњDiamondsвЂќ debuted at number 16 on the US Billboard Hot 100 chart, eventually reaching number one, giving Rihanna her twelfth number one in the country and tying her with Madonna and The Supremes as the artists with the fifth-most number ones in the chartвЂ™s history. The songвЂ™s music video depicts Rihanna in four environments that represent the elements of earth, air, water and fire. The cover artwork for the song features Rihanna rolling diamonds on a piece of marijuana paper. вЂњ DiamondsвЂќ premiered on September 26, 2012, and was released the following day as the lead single from Unapologetic.

The album produced seven singles including the international hits вЂњDiamondsвЂќ and вЂњStayвЂќ. Unapologetic is mainly a pop and R&B album that incorporates elements of dubstep, hip hop, EDM and reggae in its production, similar to the sound of her previous albums Talk That Talk and Rated R (2009). As executive producer, Rihanna enlisted previous collaborators The-Dream, David Guetta, Chase & Status, and StarGate to work alongside new collaborators such as Parker Ighile, Mike Will Made-It, and Labrinth. It was released on November 19, 2012, by Def Jam Recordings and SRP Records. Unapologetic is the seventh studio album by artist Rihanna.

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